It's a rap number-with its theme as Style and who else to fit the role than the superstar himself.

But a closer look would show the altogether different kind of transformation that the ageing actor has made in the super-hit film Sivaji.

All this, with the help of computer graphics that lifts a European woman's skin and grafts it into the superstar's face.

"Whatever shot we took with Rajini sir, we took with a white girl we selected. We went for the girl because she would have softer skin and flushed cheeks. We took the tone and texture from her face and applied it on his face," said cinematographer K V Anand.

Each of the over 6,500 frames had to be worked on individually and he same process has been used to create an almost black Rajini in the song sequence too.

"We've taken almost one year with the help of 25 technicians. To get the first shot, the perfect shot, it took us six months," said Creative Director, V S M Mohan.

The attempt is being deemed a first in world cinema and the producers are more than delighted with the results.

"I did not understand what they were doing until I saw the product during the second week of May," said the Producer M S Guhan.

In this movie he looks 20 years younger and that's what the masses are raving about.

Well, now you know better than to trust those fairness cream advertisements that promise to make you fair in a week's time.

It's more than a year for the superstar himself to be fair-complexioned. But fair or dark- he's liked by everyone anyway.